Getting Started

By | August 31, 2019

Online Business has gone a long way since 1995 when Amazon came up with its first book. If you’ve been planning to start up an online business, there are numerous opportunities that utilize a couple of different business representations:

  • E-commerce sites like Amazon or eBay
  • Online clothing retail like Crowdcube, Betabrand, and others
  • SaaS (Software as a Service) like
  • Hand-made markets such as Etsy
  • Freelancing and online consulting services like Upwork and Fiverr
  • Subscription boxes such as Dollar Shave Club or Apron
  • Vacation rental services such as and Airbnb
  • Dropshipping ventures like network marketing food supplement distribution

Step 1: Make a decision as to whether you’ll set up your personal e-commerce website, or leverage an e-commerce platform or 3rd party marketplace

An e-commerce website is the most straightforward system of online business you can get started with, compared to a venture that leverages a 3rd-party marketplace or platforms like eBay, Airbnb, Amazon, or Etsy.

Upon creating and hosting your personal e-commerce website, you can start selling products straightaway to your clients, without a third-party.

Setting up a host for your personal website

You’re in full control: The most interesting part about a straightforward e-commerce website is the control level you’ve got on your own store. You can virtually customize every area of your e-commerce website, which includes the feel and look of your own setup store. However, this variability can possibly complicate the whole process of starting out.

Pay particular attention to user experience: Your greatest reflection with an e-commerce website will be creating your site offering the highest user experience. Selecting the appropriate theme is instrumental, as it’s ensuring that your shopping cart tool is most suitable for your new business. Ensure to look for the numerous shopping cart choices available – from X-Cart to Shopify and lots more.

Would you set up from scratch? Have it in mind that relying on your specific business, may or may not be crucial to hiring someone to build a website from scratch, particularly when you are in the beginning stages; choices like Shopify and Squarespace facilitate the process of organizing an e-commerce website by making available themes that do not require any special knowledge of programming or HTML.

Leveraging a marketplace: There exists more 3rd party e-commerce platforms accessible like Etsy, eBay, Fiverr, Airbnb or even Amazon, relying on your service or product. Growing a business via one of those e-commerce platforms can be more straightforward, since you will not need to set up your site yourself, and you will just need to make a little decision – you’ll leverage an already functioning design.

Somehow, you’re going to end up subscribing to 3rd-party marketplaces. Some platforms ask for a fee by the number of product listings you make use of every month, and more like Airbnb, ask for a service fee when a booking is accepted by you.

Assess the pros and cons: There are some advantages and downsides in the fact that your customers would need to reach out to the 3rd-party to purchase from you. In case you’re willing to rent out some of your vacation property, leveraging a platform like Airbnb means that it’s possibly going to more convenient for people to find your business when they search for proffering in your own area due to the growing vogue of Airbnb.

However, it is quite more convenient for customers to compare and contrast related products, which constitutes your potentiality to consider yourself more needed. For example, if you just want to leverage Etsy to sell hand-made cutting boards, customers will paddle through virtually thousands of comparatively related product listings.

Pay particular attention to what stands you out of the crowd: If you are leveraging an e-commerce platform, focus on the quality/standard of the images used on your web page. Suitable item photography can set apart your product listing. However, setting up a host for your e-commerce website is not a warrant for using ordinary images either. Whichever way, consumers will depend on images to come up with an opinion about the value of your service or product.

Choose the appropriate marketplace: Have you once in a lifetime made attempts to sell a $9,000 oil painting in a farmer’s industry? This isn’t difficult to do, but it is pretty uncommon. Focus on whether the platform you are paying attention to entice customers in your ideal demographic.

Also, have it in mind that no single platform will ever suffice all types of businesses. Find the time to figure out the most suited one for you. If you are selling crafts or art, find a marketplace that is commonly leveraged by most artists.

If you are into a venture of selling fairly-used comic books, find a marketplace that entices so many shoppers looking out to purchase such fairly-used comic books. Nearly every marketplace has its personal list of forbidden products.

Step 2: Begin business planning

From the onset, consider business planning as a venture you would always do, not what you could just do once in the beginning stages of your business.

Lean Business Planning: Begin with Lean Business Planning, something you’re able to do in half an hour rather than two months. A Lean Plan is easier and quicker to come up with and it refines your plan down the prerequisites.

Find out if a market exists for your passion

Focus on a SWOT examination and your market survey to acknowledge that a market exists for your service or product and that you’ve figured out your competition.

Consider metrics and finding

Find some good time to figure out your capital outlay and consider how you plan to finance your investment. If you would consider your online business as a side hustle for the time being, consider yourself and plan through the business and sales parameters that you would be trailing to ascertain if you’re on track.

Review those parameters consistently, contrasting what you predicted with your original sales. You can have this done using some spreadsheets; however, a business account dashboard can really assist you with staying on top of your funds, and if you leverage a platform like QuickBooks, you can, of course, drive financial info, so you do not have it manually added.

Step 3: Build your site

Select a name: Selecting a name for your business and having a domain name registered should be done alongside each other (in tandem). What you simply want to figure out is whether the name you’ve selected or the domain name registered hasn’t yet been taken by someone else.

There are obvious advantages to registering a domain name which looks or sounds the same with your business, product or company name. You want to ensure that it’s made as simple as possible so users can find you easily when they search for your business online. The same applies when you’re leveraging marketplaces like eBay or Etsy to name your storefront.

Grow your site

In certain circumstances, it would be more sensible to grow your personal website. If you’re launching a product online, like a SaaS (Software as a Service) product, members of your team already have possessed the expertise to assist you with building your business site.

If you are actually selling something analog (for example, a subscription or clothing box, or a similar service like design or consulting services) leveraging a web platform, using an already existing platform, or perhaps designed e-commerce choice, might be more beneficial, so you aren’t beginning from scratch.

You may choose to hire a web design company. This is a common choice. Whichever way, note that it isn’t an unpleasant idea to grow a least viable product (LVP) website first, which implies that you do not need to build up a completely accurate/perfect website out of the gate. Examine your hypothesis and deduce that your service or product can be marketed utilizing a cost-effective choice.

Make it mobile-optimized: It’s of course feasible to build sites and choose to utilize themes that are not mobile optimized. You pretty much widely believe that it’s a biased idea. Anyways, while you’ve decided to build an online presence, consider making it mobile-optimized.

If your website isn’t mobile-friendly, your visitors will certainly have a less pleasant experience whenever they prefer searching through their mobile phones, and the search engines will equally hold you to ransom in search results, meaning that your search visibility and organic ranking status will be lowered beyond normal.

Focus on the quality of your images: Sloppily created images on your website do not add anything to building your trust score and credibility status. Whether you are selling ideas, products, or expertise, utilizing good images will constitute a big difference.

If you are dealing in products, try investing in the tools you’d need to take and modify good pictures or hiring a freelancer to get the job done for you. If you aren’t certain you can cope with paying for pro images, be on the lookout for veteran students who might be looking for an opportunity to build their portfolios that attract little costs.

Also, do not get caught with trying to settle for poor stock images. You identify the ones I mean.

Consider blogging: Blogging (Content Marketing) may or may not be included in your previous marketing channels. The main thing here is trying to be selective. If you are just constructing your website from the onset or leveraging an e-commerce theme via Squarespace or another source, ensure to build the website such that integrating a blog would not be a main reconstruction.

Think about affiliate partnerships and monetization: Using on-site advertisements and affiliate partnership to monetize your e-commerce website is something worth thinking about.

If you’ve decided to integrate 3rd-party adverts into your website, begin in a slow and steady manner. You wouldn’t want potential consumers to be misled about what you were originally trying to sell through your website.

Don’t just set it and leave it: When you start out your self-hosted website, integrate Google Analytics, or simply figure out whether your 3rd-party solution can constitute monthly intuitions on how perfectly your website is performing. Make use of that info to evaluate little changes to your website that might have an influence on your selling point.

Step 4: Legalize it

There are some steps you must take to ensure your business is legalized. While broadly speaking, the same regulations are applicable to internet entrepreneurships as brick-and-mortar ventures, there are some overwhelming disparities.

Study online business rules: The most crucial difference when it comes to engaging in online businesses or in person is online business regulation. These regulations have to do with the distribution of your clients’ info together with other intellectual property and privacy laws. The SBA lays down a complete shortlist of the specifics of internet business regulations, so ensure to study them before you get started with any online business.

Incorporate your business: Make a decision on how you want the legal structure of your business to be set up. A lot of businesses make attempts to incorporate, but do thorough research to find out which is most suitable for you. State-fundamental requirements will, typically, differ according to the different states. Reach out to your local state secretary’s official site for more info on getting compliant at the level of the state.

Study tax obligations for operating an online business: Do you operate a home business? If you operate an online business, it’s possible. And as such, you’re likely to be subjected to particular tax deductions. You will typically be obliged to pay some income tax; thus, prior to setting up an online business, it may be good enough to meet with a legal practitioner first and ensure you’re fully covered pressing forward.

Most importantly, getting started with an online business is related to starting a real business with a real storefront. Nevertheless, you will need to run business plans and will leverage your understanding of tax priorities and obligations from the beginning. Do not underrate the significance of blending an existing site and bringing it before your ideal market.


Getting started with an online business requires all the prerequisites listed in this tutorial and, ultimately, setting up a personal website, which is something you can do yourself without hiring a programmer or acquiring the knowledge of coding or HTML first. If you’re ready to get started, don’t hesitate to learn more through this route.

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