According to the figures published on the Internet World Stats website, the global internet penetration stands at 4,574,180,150 which represents 58.7% of the world population with an expected increase in future penetration.
Businesses have since taken a cue from this rise in internet usage to deploy their brands online. Having websites, blogs, mobile apps, and social media account for interfacing with prospects and customers.
We have also witnessed a steady decrease in business advertisements in mainstream media in favor of internet advertising.
What we have right now is a thriving online advertising industry with a lot of players, yet new ones are being added to the fold on a daily basis.
We will be reviewing an innovative online advertising company that has successfully carved a niche for itself.
Let’s set the ball rolling with a detailed description of online advertising for those of you who are new to the term.
Our more-experienced readers can skip the section and proceed into the Adzooma review proper.
The main topics covered in our review of Adzooma include:
- What is Online Advertising and How Do I Know The Best Channel to Use for My Ad Campaigns?
- Overview of Adzooma
- Main Features of Adzooma
- 10 Powerful Reasons to Use Adzooma
- Adzooma Pricing Plans
- Pros and Cons of Adzooma
- Getting Started With Adzooma
- Conclusion
What is Online Advertising and How Do I Know The Best Channel to Use for My Ad Campaigns?
Online advertising is a marketing strategy that is used for promoting messages over the internet.
Since the advent of banner ad display in 1994, businesses have evolved with the times to embrace the internet as a viable means of reaching new audiences and expanding their markets.
Online advertising gives the advantages of targeted global reach, the ability to operate from anywhere in the world, and a set of advertising tools that deliver greater ROI in comparison to mainstream media.
There are lots of channels that can be used for delivering messages to a targeted audience, each with its peculiarities, strengths, and weaknesses. This is the reason one particular advertising channel cannot be said to be the best.
Depending on needs, budget and targeted audience, there are certain advertising channels that keep getting mentioned for effective advertising campaigns. These channels are:
- Native Ads – Advertising messages that are designed in such a way that they mimic the communication style, tone, and flow of the publisher platform being used.
- SEM (Search Engine Marketing) – This involves the use of paid ads to position advertising messages alongside online search results.
- Mobile Ads – Advertising messages designed specifically for display on small screen devices like mobile phones and tablets.
- Social Media Marketing – Steadily growing practice of delivering advertising messages through social media platforms using ad formats like text, images, and videos.
- Email Marketing – involves the use of email broadcast tools and platforms to deliver email messages to a large number of subscribers.
These channels, when used effectively, can deliver great rewards for businesses.
We are here to review a tool that helps advertisers manage all activities associated with online advertising from a single platform.
Overview of Adzooma
Adzooma is an online advertising platform that enables businesses to manage all aspects of their online ads using CRM technology.
It is a platform that is accessible to anyone with an internet connection, with the only restriction being that you are a registered user of the platform. This makes Adzooma a globally-accessible system brands can use for managing their targeted global advertising campaigns.
Successful ad campaigns require the right choice of advertising channels, management of customer and partner relationships, a streamlining of the ad processes, optimization of ads spend, and effective tracking and monitoring tools to evaluate performance.
All these features and many more can be found using Adzooma.
Main Features of Adzooma
1. Adzooma Opportunity Engine
Adzooma offers an opportunity module that is implemented by a single click on its platform. This module assists users in analyzing, self-review and creation of customized recommendations for improving campaigns.
The opportunity engine helps in identifying underlying trends and highlighting opportunities to improve users’ accounts.
Using the opportunity engine helps to save time for advertisers, given that you can carry out multiple changes and get these distributed almost instantly.
2. Custom Reporting on Adzooma
Campaign reporting can be a long, time-consuming, and complicated process for managers if the right tools are not employed.
Custom reporting allows you to make selections on your desired data and the way they will be displayed. This customization takes the bore out of reporting and makes it a seamless process that enhances productivity.
This tool makes it easier to create professional-looking reports that can be extracted into beautiful templates with a lot of customization for branding.
Imagine having to create reports of any of your ad campaigns in a matter of minutes. That’s what to expect from using the Adzooma Custom Reporting feature.
3. Automation Rules
The automation rules deliver time-saving benefits by eliminating manual and repetitive tasks.
Using simple rules, manual tasks such as constant logging in to check stats, data tables, and the development of unreliable scripts are discarded.
Automation rules give users control that enables the creation of rules for campaign, ads and targeting management. You can decide to make Adzooma effect changes on your behalf or you do these yourself.
4. Performance Report
This core product enables users to evaluate the overall performance of all advertising accounts. With a total score of 100 for all accounts, a subdivision of the main areas can be easily verified to find changes that need to be effected immediately.
The Funnel Performance Report, for instance, can be useful for tracking the destination of users, problem identification, and reporting of every step of the funnel. Users will receive a complete breakdown of campaign performances and contributions of each unit, which can be used to effectively target campaigns.
5. Reporting Suite
The Reporting Suite gives you details of the best and worst-performing campaigns, including the keywords and ads used. The results from using this tool are a reduction in losses and efficient utilization of funds to deliver winning campaigns.
6. Adzooma Machine Learning
This is easy to set up cutting-edge technology that delivers intelligent tips for ads set up. There are lots of amazing features for users in this tool that make it possible to effect changes to your Google ads account with just a click.
8. Intuitive User Interface
This makes the interpretation of large chunks of data much easier for users. Users are able to easily find their way around the platform and save time creating and managing their ad campaigns.
In case you’re wondering if Adzooma is the right solution for managing all your online advertising related activities, I implore you to check out the strong reasons below.
10 Powerful Reasons to Use Adzooma
1. One-click Account Management and Administration – Because Adzooma provides a single platform for users to manage all their online advertising activities, customer relationship management, Ad optimization, multiple accounts set up and reporting can be done with a single click.
2. Time Optimization on Adzooma – The opportunity engine, custom reporting, and automated rules allow you to reduce the time and resources spent in the creation, tracking, and evaluation of ad campaigns.
The saving on time spent performing these activities can be better channeled into the core activities of the business.
3. Create Beautifully Branded Reports – The custom reporting tool helps users select data that needs to be displayed while offering easy-to-use reports to extract data into pre-designed templates.
Users are given control to customize these reports to suit their corporate branding.
4. Fast and Easy Export of Reports – Users enjoy the benefit of being able to export reports as messages that can be sent to the in-house team or customers with one click.
5. Control Over Campaign Management – As a user of the Adzooma platform, you are given a lot of control to determine parameters of how your campaigns should be executed and reported.
Automated rules are determined by you, choosing only the rules that best apply to your situation. Data selection follows a process that is purely a case by case basis.
Also, the reporting allows you to format all information including the presentation of this information to reflect your company branding.
6. Track Performance of Funnels – As an advertiser, the funnels you use are just as important as the different steps that make up the functioning of your funnel.
Adzooma provides tools that will help you track what your users are doing and in identifying how each step of your funnel operation is reported so as to make needed changes where necessary.
7. Compare and Analyze the Strengths and Weaknesses of Different Channels – One important reason Adzooma is a great choice is that it lets you make a comparison of different advertising channels based on available data.
Reports make it clear that a publisher channel delivers better ROI for a particular kind of ad campaign than the others. This saves you time and money from using channels that are not optimized for your campaigns.
8. Link Google Ads Account with Your Adzooma Account – This allows you to easily make changes to your Google ads from Adzooma.
9. Work Within Budget – Adzooma doesn’t just let you determine a budget for your ad campaign but also to automatically pause the campaigns when your threshold has been reached. You can also adjust your bids for different keywords to protect your budget.
10. Easily Accessible Feedback Portal – Users can contact and communicate with Adzooma through Facebook or their emails, making support easy to access for those who have the need to.
Now that you have a clear picture of how Adzooma benefits your business, you can check out the pricing plans to determine the right choice.
Adzooma Pricing Plans
There are 5 basic Adzooma plans that are available for customers:
- Freelancer Plan – a monthly subscription of $99.
- Marketer Plan – a monthly subscription of $249.
- Growth Plan – a monthly subscription of $499.
- Agency Plan – a monthly subscription of $799.
- Enterprise – Customized plan for specific features for your business like assistance in expanding business or integration of Adzooma into a company’s already existing software. Users on this plan will receive their quote after making contact with Adzooma support.
Pros and Cons of Adzooma
Let’s conclude our objective review with highlights of the advantages and disadvantages of Adzooma
Pros of Adzooma
- The platform supports a fully multichannel technique to online advertising.
- Users can manage every detail of their online ad from a single platform with automated tools that help save time and improve productivity.
- Adzooma is a partner with reputable advertising partners like Google, Facebook and Microsoft. It allows users of these various platforms to easily integrate their accounts with that of their Adzooma account.
- Adzooma uses cutting edge technology in delivering its machine learning benefits to users of the platform.
- There are different pricing plans flexible enough to accommodate users’ preferences.
Cons of Adzooma
- Users joining Adzooma for the first time must link their Google Ads account without which their accounts won’t be properly set up.
- Adzooma does not provide phone support for users on its cheapest plan.
Getting Started With Adzooma
Users can get their Adzooma accounts fully functional in just 3 simple steps.
Step 1 – Set up a Google Ads account if you do not already have one existing. During the Adzooma set up process, you will be required to produce your Google Ads account for linking. Once done, you can proceed to set up.
Step 2 – A drop-down menu is provided during this process for you to select the type of activity and business type.
Step 3 – Next is the provision of your customers’ location which are nationally, globally or custom.
The data provided by you is collected by Adzooma and analyzed. Once approved, you will be notified. And then you can proceed to create your ad campaigns.
Conclusion
Managing everything about your online ad campaigns is made so much easier with Adzooma.
Everything you need for campaign automation, customization, tracking, monitoring, evaluation, and reporting all rolled into one.
Adzooma takes away the complexities associated with running your ad campaigns and replaces them with an easy-to-use platform that saves you time and resources. You could also get started right away on this platform in 3 simple steps narrated above.
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