15 Best Social Media Management Tools for Boosting Engagement

Social media marketing has become an integral part of any business’s marketing efforts.

If you’re not taking advantage of available social media platforms, chances are you’re missing out on opportunities. Brands have long since realized the potentials of social media networks and have positioned themselves to take full advantage.

For social media management to be effective, brands have to adopt the right approach towards it. And one such is the use of social media management tools to coordinate all social marketing efforts. That’s the only way to ensure a significant ROI on all social marketing efforts.

The intent of this guide is to offer you our top pick for social media management tools to use. We have 15 of such tools covered in this post, each with its unique features and strengths.

Best Social Media Management Tools

Social media management involves a series of activities from content creation, posting, response, and tracking.

If handled manually, these activities tend to take up a lot of time. However, there’s a better way of going about it which involves the use of appropriate social media tools.

Our list of social media management tools comprises tools that you can access, both free and premium versions. This guide offers details to help you make the right choice for your social media campaigns.

1 – Hootsuite

Social media marketing tools come in different variants for different uses. Some social media tools are designed for specific tasks or specific social media platforms. Yet others are designed purposely for social media management across multiple platforms.

Hootsuite falls into the second category of social media management tools. It is also one of the most reliable tools for connecting with customers over 35 social media platforms.

It offers an easy-to-use interface for planning and scheduling your social media posts. From its dashboard, you can instantly engage with your fans and followers. Other features of Hootsuite include collaboration, analysis, and integration of your best content.

2 – Sprout Social

We’re living in an era where everything is measured in terms of speed. Customers want instant responses to their requests while brands want to be able to communicate with them in real-time. In this kind of situation, a tool like Sprout Social is best for managing social media interactions.

The tool enables you to offer speedy responses to queries made by your prospects or customers.

It’s a social tool that empowers your customer service unit and makes them more effective. Sales and marketing teams can use Social Sprout for the quick resolution of issues across multiple social media networks.

It’s a business tool that helps improve the quality of service you offer to your customers.

3 – Adobe Spark

Social media posts are usually more engaging when they are included with great-looking visuals. High-quality graphics and videos can boost your engagement rate (click-through rate). That’s why brands go to great lengths to ensure that their graphics are top-notch.

One of the best social media tools for creating high-quality videos and graphics is Adobe Spark. You can create beautiful-looking graphic images with the potential to go viral in less than 5 minutes.

There’s a mobile app that lets you create social media graphics even while on the go. Plus Adobe Spark offers you custom image sizes to suit different social media platforms.

4 – Canva

Canva is another trusted social media tool for designing great-looking graphic images.

One of the best features of Canva is that it offers an intuitive user interface for creating designs. Even if you do not have any design skills or experience with graphic design tools, you’ll find it easy to use.

Canva also offers free access to use many of its cool tools and features. If you want to access its full features, you will have to upgrade your Canva account.

There are lots of tools for users to use and easily customize to suit their particular needs. Included in your Canva account are thousands of templates that you could use for creating graphics for different social networks.

No matter your skill level, you will be able to design social media graphics within a few minutes. You can create banners, graphic designs of any sizes, infographics, charts, tables, and many more on Canva.

Canva is the best tool to use when you need to create graphic designs for any of your social media profiles.

5 – SocialPilot

SocialPilot is a great social media tool for businesses, for marketing, and also for sales teams. If your business has a team handling its social media marketing, then this tool is the best manager to use.

SocialPilot has the capacity to schedule as much as 2,000 social media posts through its Business Plan. Members of your team are granted access to view and also analyze activities that your posts generate.

You can have up to half a dozen team members using your SocialPilot account. The tool makes it easy to collaborate between team members within an office or those working remotely. There is also a mobile app that makes the use of SocialPilot very convenient.

6 – Pinterest Analytics

It is necessary to find out how people are engaging your posts across social media platforms. Especially for those who have an active presence on the image-sharing social media platform (Pinterest).

Pinterest Analytics is a tool that shows you the number of people that are pinning from their websites. It gives you a quick peek into all the stats plus metrics from your Pinterest profile. These insights are helpful for improving the pins and boards that you create.

You will also find out the engagement level of the “Pin It” button on your website. Pinterest Analytics also reveals the highest performing Pins of all time.

Ultimate Guide to Growing Your Business with Pinterest

7 – Twitter Analytics

Twitter is a great platform to drive your social media campaigns, engage your followers, and build brand awareness. Twitter also offers you a useful tool to help with tracking and measuring the stats on your Twitter account.

Twitter Analytics is a free tool that you can use to monitor the impact of your Twitter campaigns. You will find it quite helpful in measuring the engagement of your tweets and tracking how Twitter Cards drive clicks.

Using Twitter Analytics you would be able to discover other stats such as location, interests, and demographics of your followers. It practically offers you information that will help in improving the quality of your Twitter results.

8 Twitter Tactics to Boost Your Brand’s Engagement

8 – Feedly

Searching for a social media tool that helps you keep your ears to the ground? Then you should be interested in the features Feedly has to offer its users.

It’s a tool that keeps you in the know of what is happening in social circles around your brand and industry. You should be able to pick up the latest updates of your competitors on social media.

Feedly gives you updates on every tweet coming from your competitor so as to feed you with information for the business’ growth.

Registered users of Feedly are granted access to keyword alerts and other updates on blog post changes, YouTube channels you follow, and other publications.

9 – Tagboard

This social media tool comes highly recommended for businesses, marketers, managers, and agencies. It’s the ideal solution to use for finding out about social media activities around your brand.

Tagboard enables you to obtain all comments, feedback, and conversations about your brand on social media. Basically, it’s a tool that comes with so many features to manage your brand activities on social media.

Let’s say you and your marketing team have so much on your plate concerning your social media campaigns. Tagboard will help you prioritize your activities in a way that will improve your efficiency.

With the help of this tool, you’ll be able to locate all hashtags that are related to your brand as well as the comments on them. This makes it easier to find what is being said about your brand on social media, whether positive or negative.

Tagboard gives you a bird’s eye view of your social presence and equips you with all you need to manage that presence.

10 – BuzzSumo

Content creation is a social media activity that requires major investments in time and effort. Content creators have to research topics, hashtags, trends, and also find out what competitors are doing.

Content creation can be quite consuming if a company fails to invest in the right tools for the job. One tool that is highly recommended for creating quality content is BuzzSumo. You can use it to research the social media activities of your competitors, your industry, and your niche.

Using keyword-based search criteria, you will discover the most commonly-shared content and also find out reasons for the success. BuzzSumo also enables you to filter different pieces of content based on the date published and popularity.

11 – Nuzzel

Social media marketing isn’t all about creating content that your audience should like. Brands should also take out time to find out other vital details about their target audience.

Social media marketing done this way will lead to a better understanding between your brand and your target audience.

A great tool that will assist you with knowing the interests, likes, and motivations of your target audience is Nuzzel. This tool enables you to sort out different kinds of details such as contact info, interests, gender, and demographics.

It can also be used to sort through YouTube friends list and also friends of friends that shared your posts. Nuzzel is a type of friend that keeps you in the know about everything happening around your social media circle.

It’s a great tool for curating content on Facebook and Twitter, having support for both Android and iOS devices.

12 – AgoraPulse

Your Twitter campaigns can produce much better results when using a tool like AgoraPulse. It’s a social media tool that can be used to effectively manage your Twitter profile.

If you plan to increase the engagement of your brand on social media, this is one tool to get the job done. AgoraPulse works fine on Facebook, Twitter, and many other social media platforms.

You can use the tool to publish, monitor, and engage your target audience from a single interface. AgoraPulse also has support for marketing, sales, or media teams. You can have groups of people working around a social media project or campaign, using AgoraPulse.

Do you want to monitor all your Twitter mentions?

Then go for this tool because it makes your Twitter profile management much easier while offering saved replies option.

13 – TailwindApp

TailwindApp is one of the best tools for managing your Pinterest marketing campaigns. It’s an official Pinterest marketing partner that offers tools for calendar scheduling, bulk uploads, and multi-board pin creation.

It’s a tool for discovering the best time to send your pins in order to maximize engagement.

Tailwind Review 2020: The Most Powerful Tool to Manage Your Pinterest Pins and Instagram Posts

14 – Social Mention

Wouldn’t it be great to find out what others are saying about your brand? Being able to get feedback, suggestions, comments, and mentions of your brand is essential for your brand.

Social Mention is a social media management tool that enables you to access all the talks about your brand. It offers you tools to search social networks and obtain content generated by social media users.

This tool helps you track over 100 social networks while keeping you informed about mentions of your brand.

15 – Crowdfire

Crowdfire is a reliable tool that assists you with managing your social media content across multiple platforms. It’s a tool that can be used to schedule content and obtain topic suggestions for your Twitter campaigns.

If you find any article that interests you, simply add it to your Twitter account or accounts on other social media platforms. Crowdfire also helps you discover the best time to schedule your social media posts for maximum engagement.


Social media marketing is a business strategy that produces great results if managed effectively. Making a success of your social media marketing campaigns requires the right personnel as well as tools.

Some of the best tools for social media management have been covered in this guide, with basic details about their features. It’s now up to you to make the decision on which social media management tools to help grow your brand’s engagement.

Are you interested in learning more about social media platforms and how managing a social media profile can help succeed with your social media marketing campaigns? Do not hesitate to complete Wealthy Affiliate Certification Courses.

12 thoughts on “15 Best Social Media Management Tools for Boosting Engagement”

  1. Hello there, thanks for sharing this beautiful piece of information here with us. I must say i really did enjoyed going through your review on social media tools. I have heard of several social media tools before now but i did not know which of them to apply for my business, i think i will go with crowdfire for now as it covers different platforms.

    • Thanks for your great input, Philebur! Yeah, Crowdfire is one of the most powerful social media management tools out there. You can use any of these tools to schedule your social media posts, find potential influencers to connect with, and build lots of social signals for link building justification. Glad you dropped by Philebur, stop by anytime!

  2. Hello there! Thank you very much for dropping this article. I find it very interesting, educative and entertaining to read. Indeed, social media marketing is the deed of the day. Money made from social media marketing these days is just like making money from going to visible work. I agree with you that strategy is everything when doing social media business. I like the 15 tools listed, I’ve used crowd fire before and I thought it was the best so seeing it number 15 on your list means the other are better. Thank you, I’ll try them out. 

    • Thanks for your comment Sophie! While using social media marketing tools to build connections, you must strategize content marketing such that influencers see your brand as a trusted one they can partner with. Thanks for reading! Much appreciated, stop by anytime!

  3. Thank you so much for sharing this out here. Honestly, for what is worth, I can only say that the basics you gave shared here is the perfect thing to see here.  The tools listed are the perfect things that can help us all increase our social engagement and gain more prominence and authority on the social media. Thanks

    • Absolutely correct, Darmi! When it comes to building social engagement and social signals for brand visibility, credibility, and exposure, these social media tools will help out. You have 15 social media tools in this post to leverage at your disposal. Appreciate you stopping by Darmi, drop by anytime!

  4. Visitors on one’s sites and all if very important on business and most of us have always wanted to have more traffic at our site and that is well understood. The major thing is getting the traffic from a legit source and social media is everything you’ll have to think of seeing how most people engage in it. You have made me have the right idea about generating my traffic 

    • Thanks for your comment, Lawson! Much appreciated. Social media management tools are helpful for scheduling posts, building relationships with influencers, getting social signals, and achieving more rankings. Thanks for stopping by, drop by anytime!

  5. Thank you for this great insight. I had no idea that there were so many different platforms to help with my social media. I intend to research a couple of these platforms further to see how I can integrate into my marketing program. However, I would have like to know what the pricing is on these programs. I’m sure that some programs such as Hootsuite have a premium that could be rather expensive. Great article thank you for the time you spent on providing the information.

    • Thanks for stopping by, Chuck! Yeah, you have a huge number of social media management tools like Socialpilot, Tailwind, and others at your disposal to build engagements and create strong bonds with influencers. Thanks again for stopping by, drop by anytime!

  6. I am an avid social media user. An I started creating content as an affiliate marketer about a year ago. But I am surprised how few of these tools I had heard of.

    I started using Pinterest and I heard about Tailwind. Tailwind seems to be a Pinterest official partner.

    I have used Canva to make some of the images I use on Social Media.

    But besides those two, all these were new to me. I’ll have a nice time exploring each one of them. Thanks.

    • Thanks for reaching out, Paolo! Glad you found my social media campaign tutorial useful and informative! Tailwind is one of the most powerful tools Pinterest gurus explore to pull tons of traffic to their sites. As for infographics, Canva is the best tools to use.


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