The art of using video clips to promote a brand is fast becoming the order of the day. More business owners are now creating more videos to engage their customers for more sales.
Statistics have shown that over 500 million hours of pure video content are posted to YouTube. This statistic is an attestation to the fact that the audience craves for video content. In the course of this article, we will be able to see some factors that determine the success of video marketing.
Reasons You Need Video Marketing
Let’s take a look at the reasons more businesses are embracing video marketing.
1. Video Marketing Boost ROI
As the use of video marketing is gaining more popularity, business owners that have adopted the use of videos to market their products confessed to having higher ROI. This is highly connected to the fact that a short but engaging video can explain in detail about a product or service. This will eventually lead to an increase in more sales with good ROI.
According to some statistics from marketing chats, video marketing has shown an increase of 7% in ROI, incomparable to other types of content. Another statistic noted that 74% of those who watched a video understand more about a product or service end up buying it.
The correct answer to why customers tend to view more online videos lies in the emotional connection a video gives. When you have access to their hearts, they will easily buy your brand.
2. Video Marketing Will Boost Your Social Share
It is a known fact that online readers tend to share a watched video with their social media friends more than any other text-based content. In addition to having a better ROI, videos increase your social shares and, consequently, make your brands go viral.
A report by small Biz Trend said videos have up to 1,200% chance of being shared on social media, incomparable to text or images. Social share is good for your business. As your brand goes viral, so is your chance of making more sales.
3. Video Are Super Easy to understand
This is one of the reasons video marketing converts more text or image content. With short video clips, you can explain a load of information just within some seconds.
To make your videos even more understandable, you can use the service of Explainer to make your videos. It will make your readers have an in-depth understanding of your service, thereby solidifying their trust in your brand.
Facts and figures don’t lie, so they say. The report has shown that 95% of those who watched Explainer videos grasp how a product or service works.
4. Video Suites Mobile Users
Both potential and existing customers access your website via different devices. Smartphone users find it convenient to watch videos through their Smartphone. As a result, most of your video adverts are most likely being viewed through a mobile phone.
Another interesting reason you should harmonize your video with a Smartphone is the fact that most users find it relatively uneasy sometimes to read a blog post with their Smartphone. The reverse is the case, as short videos can easily be watched from a Smartphone.
5. Video Increases Traffic
Using video ads is one of the sure-fire ways of increasing traffic to your website. This is because it significantly increases the time that is spent on your website by your readers. Simply put, your videos have the potential to keep both your existing as well as your potential site readers.
Videos can improve your SEO. This is how it works; as a reader spends quality time on your website, it, in turn, signals Google about the possibility that your website has some important content. This will ultimately make your site rank higher on search engines.
Strategies for Video Marketing
I believe you must have a grip on why video marketing will do your business a great favor. It’s now time to discuss some of the best video marketing strategies that will yield your result.
Optimize Your Landing Page
There are some cool ways marketers can use to promote their brands. One of them is to optimize the landing page of your video.
When you have a fully-optimized landing page for your video ad, potential customers can easily notice your page. Below are some tips you can use to optimize your videos:
- Keep your videos short and simple, but with all the valuable information
- Get a web design that is responsive
- Your website should load fast
Market Your Videos via Different Channels
Having a great video ad does not translate to making good sales. You have to put in some little effort to get your content noticed by potential buyers. There are different channels that you can use to promote your content.
With the right channel, your brand will get the right exposure and awareness, which will, in turn, give you results. It is important to target the right audience of your prospective customers through demographic, location, etc.
Optimize Your SEO
Optimization of your website is crucial for your website landing page, blog post, and website copy. It is, however, important to also optimize your video for maximum results. You can implement these strategies to optimize your videos:
- The use of keywords
- Title of videos
- Link building
- Add Sharing Buttons To Your Videos
One great way of having your video viral is the use of a share button. It is important to add a share button to your video content and encourage your viewers to share it with their friends on any of the public media platforms.
By sharing your videos, your brand will get broader coverage for your content.
Video Creation Software
If your business relies on making videos, but you don’t want to be on camera, there are tons of applications out there with promises of helping you make good videos. I create videos for different reasons; it could be for Marketing, YouTube or any other reason.
The truth is that most of the video software you see on the internet is either too expensive or they are not efficient. The problem is, how to pick the right software that will meet your needs without straining your pocket.
The good news is that I have something for you. The name of this video creation software is Vidnami. This could be just what you’ve been looking for.
What is Vidnami?
Vidnami is simply software for creating amazing videos. It is essentially an online application that you can use to create a video. And you don’t need to show your face or your Voice.
There are tons of online applications for creating videos. But the problem is not just to create a video, but to make an engaging video with a human-like voice. This is where Vidnami stands out among others.
One good thing about using Vidnami is the fact that you do not need to have any video editing skills to use this software. You will get to discover more about this amazing software as we progress in this article.
Who Can Use Vidnami?
Vidnami is basically for anyone who desires to create engaging and visually-amazing videos. This software is also for those who want to make videos, but do not want their face or voice on it.
Other categories of people are those who want to create marketing videos for their adverts. You can also use the service of Vidnami if you want to earn money through YouTube videos.
For the sake of clarity and simplicity, I’m going to highlight the group of people who can use Vidnami.
- Internet marketer
- Business owners that want to build a list using videos
- People that are into SEO
- YouTube marketers
- Personal use
Features of Vidnami
Vidnami is packed with lots of interesting features. This has made the creation of astonishing videos so easy even without video editing skills. Let’s see some of these features:
Abundance of Templates
Vidnami has tons of templates to choose from. Some of these templates include:
- Video templates for making an article or blog post
- Templates for sales videos
- Video templates for social marketing
- Video templates for property listing
You will virtually find video templates for almost anything you can imagine. All you need to do just pick any of your desired templates and use them for your video.
Enormous Video Archive
Vidnami has a vast video library to choose from. You are at liberty to add as many video clips from their archive. The video library is so big that you can find virtually any type of video.
The Sound Option
Vidnami currently has 4 different sound options for your videos. They are:
- Music only
- Auto-voice
- Track
- Record a voice track
- Upload a voice track
Very nice and flexible options, if you ask me. You can pick any of the options, and you will be fine. Of course, you have to pick what suits your video.
Most users of Vidnami preferred the auto-voice option, especially those who do not want their voice on the video.
The auto-voice option works by reading the script that you wrote. There are different voices to choose from. The interesting thing about this special feature is that the voices are human-like; it sounds almost like a real human voice. So, you don’t have to worry about hearing the sound of a robot from your videos.
Also, note that you can adjust the speed of any of the voices to suit your video. It is okay if you choose to use your own voice. It is all about what you want actually.
Artificial Intelligence
Vidnami is also a technologically-driven platform. Its platform is integrated with artificial intelligence (AI). The AI can automatically generate a video based on a script.
With this feature, you can effortlessly generate a ton of videos. You also have the option to manually edit the video to suit your taste. In addition to all these features, Content Samurai now makes it possible to upload your videos. Before now, it only supported pictures and text upload.
Guide on How to Use Vidnami
The platform is easy to use. I’ll explain how to make a video in a step by step order.
- Log in to the platform
- On the main dashboard, click on “create new video”
- Choose the desired template from the list of templates
- Compose your script. Make sure your script is well-punctuated and spaced if you opt for the auto-generate voice option. But if, otherwise, you can just write your script and the AI will structure it into your video
- Add a clip to your video from its enormous list of videos
- Add voice to your video. You can use any of the voice options. I use the auto-voice option virtually all the time since the voice sounds almost like that of a human
- After adding a voice, you may wish to edit the whole video to your taste. Click the preview tab to see how it will look like
- If you are satisfied with the video, wait for it to process. Then download to your system
That’s all, and you have gotten yourself a high-quality video even without any skill.
Pros and Cons of Vidnami
Nothing is perfect, so they say. Vidnami is not an exception either. But in the overall sense, it is actually a great platform. So, let’s look at the pros and cons of Vidnami.
Pros:
- Easy to use
- A good tool to create amazing videos!
- No video editing skill required
- You may decide not to show your face on any of the videos
- You can also decide not to use your voice
- A good tool to make money online
Cons:
- No whiteboard animation
Conclusion
If you love good quality videos, you can check out Vidnami.
We have seen some of the wonders of video marketing. Video marketing will continue to grow because more people can’t do without using their mobile phones. So, video marketing has a huge prospect both now and in the future to come.
As a business owner, you need to incorporate video ads into your marketing strategies. You can’t afford to ignore video marketing.
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