Businesses today focus more on their customers, an approach commonly referred to as customer-centric.
This is meant to get customers more involved in a company’s activities. After all, your business depends on its customers to survive.
But hold on a moment, why all this fuss about customers and are they always right? Can’t a business just produce stuff and sell to anyone that needs them?
In the past world, this was the practice, but fortunately for customers, the reverse is the case – primarily because consumers now have access to more information.
Consumers are able to access real-time information about any products or services – from friends, social media networks, influencers, and customer review sites.
Over 9 in every 10 purchases were made after reading reviews of the products while an average 95% online shopper read at least one review before making a purchase.
Customer reviews actually influence the purchase decisions for shoppers. That’s why businesses are advised to invest more resources for retrieving and managing their customers’ reviews.
We are reviewing an application that helps your business manage its customer reviews. Let’s set the ball rolling by presenting you with the basic understanding of customer review.
We will be covering the following topics in our Wiremo review:
- Overview of Wiremo
- The Main Features of Wiremo
- 10 Amazing Benefits From Using Wiremo
- Wiremo Pricing Plans
- Pros and Cons of Wiremo
- Conclusion
The customer review is a critical evaluation of a product or service purchased by a customer. As the name implies, a customer must have experienced the product or service before being qualified to give an appropriate review.
Customer reviews are expected to be objective, devoid of any bias or prejudice. This gives prospective buyers accurate information before making the purchase of the same product.
Customer reviews are a great way for brands to engage their customers, gather feedback, build relationships, and test new products.
Customer review is a very important component for enriching customer experience. Brands cannot afford to delegate this aspect of their business if they want to maintain great customer relations.
Here are some very important reasons customer review is important for your business.
- Shoppers use customer reviews as a guide in making purchasing decisions on what, where, and when to buy.
- The customer review is a great means of getting info from first-hand experience. Whether positive or negative, these reviews leave lasting impressions in the mind of shoppers.
- Brands are able to build trust with their customers through customer reviews. They are able to follow up on customers and attend to their individual queries.
- Customer reviews are ideal for engaging with your customers on issues that concern the business, products or customers.
- Customer reviews provide an effective feedback system for brands. Businesses can use the critical evaluation to learn what they aren’t doing right, and seek ways to improve on them.
The internet is awash with so many customer review management services – with Wiremo being one of the forces to reckon with in the industry.
This review brings you detailed insights into Wiremo, to help you decide if it is a great investment for your customer review management.
Overview of Wiremo
Wiremo is a web-based service that enables businesses to generate and analyze genuine customer reviews using AI (Artificial Intelligence). The service can also be deployed on platforms like iOS, Android, Mac, and Windows.
Businesses can use Wiremo for moderating reviews, evaluating stats obtained from every product or service reviewed, and building trust with customers.
Wiremo is supported mainly by website builders and e-commerce platforms. These include Wix, WordPress, and Squarespace website builders, while the e-commerce platforms include Shopify and WooCommerce.
Wiremo has a support page that provides useful installation details. This can be accessed on its official website.
Let’s furnish you with as many Wiremo features as our space can accommodate. The service is packed with so much that you just have to experience it yourself.
The Main Features of Wiremo
I. Simplified Interface
The Wiremo user interface provides an easy means for users to generate reviews from customers. The Wiremo plugin needs to be installed on e-commerce or a typical site before usage.
Do not worry; the installation process is very easy for even new users. After this, you can keep track of all sales, send triggers to your customers, and generate reports on customer reviews.
II. Triggers
Triggers enjoy wide usage on the Wiremo platform. Triggers are used to appreciate customers after making purchases, and request reviews from them.
III. Review Triggers
The review widget allows users to customize their design options. Changes such as web page position, language, and placement of status buttons can be effected with this tool.
IV. Detailed Reports
Users have the opportunity to generate reports on purchases under several product categories. These product categories include star ratings (5-star rating being the highest), the total number of ratings, best comments by a customer, and common problems experienced by customers.
These details can be accessed under the review section of Wiremo widget. With this information, users can easily analyze sales, with a view to making improvements in the sales process.
V. Wiremo Carousel
Wiremo offers a great feature that lets you display carousel messages on your website.
VI. Automated Review Requests
This is a key feature that allows users to track customers who recently made purchases and then request a review from them. The request process is automated; store owners do not have to activate it for every single purchase.
Customers do not normally return to write reviews after making purchases. However, the automated review request keeps contact with customers, reminding them of adding their review on the products purchased. This tool also helps in building trust as customers tend to appreciate brands who value their opinions.
The automated review request can be activated on WooCommerce and Squarespace through the widget, and also through Wiremo API.
VII. Wiremo Technical Support
Wiremo offers a 24/7 customer support through its technical team, helping users with any integration issue.
VIII. Social Signals
Wiremo makes it easy for users to get social signals for search engines, helping to improve organic efforts at traffic building.
Users require authorization from platforms like Facebook, Google, and Twitter before using social signals. The feature also allows for cross-posting and sharing features among the social platforms.
IX. Reviews Moderation
All reviews generated from your customers have to go through moderation. This will ensure that only quality reviews for the products are approved.
Reviews can be changed or completely removed if found to be offensive. Users are however prevented from making changes to the number of stars.
X. Access to all customer reviews
Provides a clear picture of customers’ expectations and needs. Brands can build on these reviews to effect positive changes for their products or services.
XI. Customer Feedback
Wiremo provides a detailed statistical analysis of customer reviews that include the number of stars for each product, number of comments.
Conversations with customers can be initiated by simply sending a “thank you” message for making a purchase, leaving a product review, or keeping in touch with your brand.
XII. Wiremo Settings
Users can easily customize their widgets from this feature. Details about specific features can be found under the settings also.
Businesses are empowered to control different functions in their accounts such as language, style of widget, etc.
XIII. Campaign
This allows users to create and manage different segments in their accounts. These segments could be based on a specific audience or customer info segments.
Segmentation can also be done based on a product bought by different customer segments, by niches, and whether they are prospects or customers.
XIV. Reviews through Other Platforms
You can allow customers to leave reviews through social media and other platforms. The supported platforms include Google, Facebook, Twitter, and Wiremo.
XV. 14-Day Trial Period
New users can use Wiremo for a period of 14 days for free. This allows for full testing of the customer review management service to know if it is right for you.
There are so many exciting features of Wiremo to help you build quality engagement with customers. Good use of them will boost customer relations and company revenue.
Users are also exposed to a host of other benefits from using Wiremo. Here is my choice pick if you are considering Wiremo.
10 Amazing Benefits from Using Wiremo
1. Automated system that manages after-sales communication and reviews with customers
There is automatic in-email or on-landing review request sent to customers after making purchases. The plugin handles all that while freeing you up to attend to core business matters.
Automated requests could also be sent to customers for products purchased in the past.
2. The Use of AI
Wiremo uses Artificial Intelligence in filtering reviews with harmful intents. The AI also helps maximize customer interactions by expressing texts based on neutrality, positive or negative.
The AI-powered keyword search allows searches on most used words from customer reviews. This is also referred to as review keywords, where customers view keywords commonly used in reviews.
3. Retrieve Questions from Customers
There is a provided Q & A tab for customers to ask their questions, while your company provides answers to the best of its abilities.
4. Prod Your Customers’ Minds
Before they begin writing their reviews, you can request specific answers about their experiences. These questions center around your products and services purchased.
The answers to your questions are displayed in the Wiremo widget.
5. Customize all Emails
To complement the look and feel of your website, Wiremo gives you an easy-to-use editor for editing the elements of your emails and landing pages.
6. Conversation Starter with Your Customers
Whenever customers leave a negative review on your products, the AI-powered trigger initiates a conversation email with that customer.
You want to find out what could possibly have gone wrong, and proffer solutions to the issues.
The conversation trigger also offers in-email coupons to customers to boost sales.
7. Flexible Pricing Plans
Users can access different plans which can be paid monthly, quarterly, semi-annually or annually.
8. Reviews Import Options
You can import reviews using any of the two available options. The first option is a manual process while the second allows bulk import of reviews in a CSV file.
From your dashboard, you can select the import option that suits your particular situation.
9. Free Advertising Agent
Search engine users and other organic traffic sources can find genuine reviews through keywords.
Since most shoppers read reviews before making purchases, your customers’ reviews expose your brand to a wider audience.
10. Limits Removal of Stars
This makes it impossible for brands to completely edit reviews to suit them – presenting genuine ratings from customers who have experienced their brands.
Now to the point where we discuss pricing options on Wiremo.
Wiremo Pricing Plans
Wiremo offers 3 different pricing plans for users namely: Essential, Professional and Custom, with a starting price of $9.99 a month for each user.
Other payment options are $29.97 for quarterly payments, $59.94 for semi-annual payments, and $119.88 annually.
Pros and Cons of Wiremo
Pros of Wiremo
- Wiremo presents an easy-to-use platform that simplifies the process of integration
- A very convenient means of interacting and engaging with your customers, and getting their views about your brand
- Generate genuine customer reviews and stats that can help you evaluate your products
Cons of Wiremo
- Businesses are not allowed to alter the number of stars that customers leave in their reviews
Conclusion
A customer review is a great way for brands to learn more from their customers.
They can learn how their products and services affect their customers, engage their customers, and generate objective feedback from the customers.
Wiremo packs a lot of features that help brands understand their customers, and build trust. There is flexible pricing to suit your needs and budgets, and usage of Wiremo services.
There is a 14-day free trial for testing if you’re interested in trying the service.
Are you a brand, building a virtual real estate and also growing an ideal audience of people who have a passion for what you blog about (Your niche)? Then you have Wiremo to leverage for getting to know more of your customers.
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