Internet Marketing Glossary – Basic Marketing Terms That’s Good to Know

Advertiser- The company that produces products or services that you promote as an affiliate. Also referred to as the Merchant.

Affiliate- Someone who promotes products or services for a merchant in return a commission is received for the sales or leads they drive.

Affiliate Link- A provided by the merchant to add to your site that has a unique tracking code specifically assigned to you to track sales that you are responsible for generating.

Affiliate Marketing- Performance based marketing that can be based on a sale, click, or other action. If visitors click on your link to a merchant site and purchase a product in return you receive a commission for that sale.

Affiliate Program- This is a program offered by a merchant to allow individuals to recommend or refer others to their products or services in return the affiliate will receive a commission.

Associate- Another term for affiliate

Bounce Rate- The percentage of visitors that land on one of your pages. Instead of viewing more pages they leave the site. They only visit one page then “bounce” away.

Call to Action- You need to tell your visitors what you want them to do… Click Here! Order Now! Learn More…. these are effective phares you use when you want your visitors to take action.

CPA- Cost Per Action- Refers to the amount of money paid by the merchant for a specific action- this can be getting a form filled out or an email sign up.

Commission- The predefined money or fee a merchant pays an affiliate for generating sales or a predefined desired outcome for a merchant

Cookie- A text file that is sent from a website to a file within a users web browser. Cookies are used for various reasons on the web. In regards to affiliate marketing, cookies are used to assign an ID to a user that has clicked on your affiliate link to a merchant website for a predefined period (whether or not they click on your affiliate link again) then you can receive credit for the sale. Example: if someone clicks on your Amazon affiliate link but doesn’t buy anything, the cookie will stay in their browser for 24hrs. If they buy within those 24hrs you will still get the commission.

E-mail Link– An affiliate link with the intent of being utilized in an email advertisement

Google Analytics- Hosted by Google it will provide you with statistics from your website. You can track things like traffic, traffic sources, conversions and more.

Keyword- The word or phrase that online users search for. A keyword can be more than just one word. ”         ”

List Building- This is when you capture your visitor’s contact information including their e-mail and add them to your list. You can now keep in contact with them.

Niche- Your target audience- a group of people looking for stuff

Paypal- Global e-commerce allowing payment and money transfers to be made safely on the internet.

Plugins- Used to add specific features to your WordPress blog for example. Akismet is an example of a plug in it allows you to prevent spam comments on your blog.

Raw clicks- Tracking that allows you to see how many overall clicks have occurred on your affiliate link.

Residual Earnings- This when you are credited with the lifetime sales for any new customers you refer to merchants, indefinitely versus only being paid on the first, initial purchase made by the referral. This is also referred to as “lifetime commissions”.

SEO- Search Engine Optimization- optimizing your website for it to rank well in search engines for keywords and specific topics.

Unique Clicks- Tracking that allows you to see how many unique (different) people have clicked on your affiliate link versus seeing all clicks (Raw Clicks).

Squeeze Page- This is a page where your objective is to capture your visitor’s contact information

Get The Best Step By Step Affiliate Training In The Industry

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Can you really make money online?

Can you really make money online? Absolutely you can with affiliate marketing. Affiliate Marketing is the process of connecting people with products they want via the internet. In return, you will receive a commission.

Big companies like Amazon, Walmart, and some small companies as well all have FREE affiliate programs because they need our help promoting their products.

The products you promote will not be over priced because you are receiving a commission on the retail price. Products you already believe in or use yourself. You do not have to promote products you have never heard of or is too expensive for you to afford.

Knowing about the product you are promoting allows you to give a true and honest opinion of what you are promoting. This is how you establish trust with your viewers. You are simply helping your viewers make an informed purchase by giving your honest opinion of the product they wish to purchase.

Amazon affiliate program pays up to 10% commission. With a 24hr cookie that means if anyone purchases anything off your link within 24hrs you will receive a commission for that purchase.

Example: For the sake of this example, I’ll use gym shoes.

Say someone comes on to your Amazon affiliate link purchase a pair of gym shoes at $120.

$120 x 10%= $12.00. Now let’s say they add $100 worth of accessories to go along with their gym shoe purchase.

so we have $120 + $100= $220 Take $220 x 10% commission  That’s a total of $22 commission

I know $22.00 commission doesn’t sound like a lot but let’s take $22 X 10 people =$ 220 in commission. Not bad in commissions that you can accumulate in your sleep.

Google alone gets over 3billion clicks per day!  With SEO(search engine optimization) and the keyword tool, you can now target a massive audience with any product you choose. Recruiting friends and family are not required. You will no longer be that annoying friend that always has something for sale.

Get The Proper Training You Need For Online Success!!!

There is no secret to be successful with anything all you need is the proper training, support, and practice. Here at Wealthy Affiliate, we have the best online business training platform in the world. I promote Wealthy Affiliate because I am so passionate and proud of helping others generate income from anywhere in the world. I have never seen a training platform with the support we have available here at Wealthy Affiliate. Don’t believe me? Come see for yourself! With your FREE lifetime membership, no credit card requirements and no hidden fees, you will have instant access to:

Personal Help & Support-

  • Access to 24/7/365 live support
  • Access to owners (Carson&Kyle)
  • Access to keyword tool
  • Ability to ask questions throughout the entire platform including training

Over 500 training modules, 3 classrooms, tutorials. All training is video based with text instructions. You will have a checklist at the end of each lesson to help keep you on task to complete each lesson.

There is tons of training and education here so through out the training you are encouraged to take a break to help prevent information overload. You can always start off where you left off.

2 free websites

  • fully functional- with themes to select from
  • ready to generate income

FREE Affiliate program-EARN AS YOU LEARN

This is what generating income online will look like:

  1. Choose an Intrest – This can be anything you want.
  2. Build a Website – You get 2 as a free member. Your website is your foundation, your presence in the internet world. This is where you have control of what really goes on behind the scenes of your online business. Your security, themes, features (also known as plugins)  This is all controlled through your website.
  3. Get Rankings & Visitors– We teach you this, I mentioned earlier about the power of SEO – already pre installed in your 2FREE websites and the keyword tool-you’ll have access to this
  4. Generate income- This is where you are rewarded for helping others

Build Yor Own Free WordPress Website…

Here is a video that co-owner Kyle has put together to show you how to create your very own website in just 30secs!!!

Build a Website in 30 Seconds

I can help you, but only if you take action. You can have your own website up and running in just a few minutes from now by following these 3 simple steps!

WATCH VIDEO: Create a website in under 30 secs 

Step1: Start creating your website $0 for you at

Step2: Create your free account

Step3: YOU NOW  have access to 2free websites & a training platform with LIVE support. In no time you will have your very own fully functional WordPress website.

My Promise to You…

This is not a get rich quick solution, however, I PROMISE you that with dedication and hard work. You can achieve financial freedom online. Rather it is part time income or never having to request a day off again! With just an hour a day.

Anything new can appear to be overwhelming at first, but if you take action and never give up. You can and will achieve and exceed your goals. I and my Wealthy Affiliate community will have your back every step of the way! That’s my promise to you.


I’d be more than happy to hear from you. If you have any questions or comments please feel free to leave them below.


As always,

I’m wishing you happiness and success with all your future endeavors.

Sierra Morgan































Welcome to, my name is Sierra Morgan born in 1985. I am a single mother of 2 amazing girls that I just love and adore. I live in a metropolitan area right off the banks of the Mississippi River in Iowa. In the evenings I’m a nurse at a memory care unit. I work with some of the most special individuals we exchange our love through lots of hugs and smiles-Alzheimer Disease. During the day I’m an Internet marketer

In 2012 I got into nursing because I love to help others. I’m dedicated to creating a nurturing life through experience and memories. not just for my children but my community as well…

Here at, I will be sharing information on how to turn any interest into income through a website. With our FREE step-by-step education here at Wealthy Affiliate a truly helpful and selfless community.Financial freedom can be achieved

If you would love to work from home, create your own online business and make money you’ll fit right in.

I will give you an insight of the Wealthy Affiliate community (view my profile here) This is where I interact with some remarkable successful members. You can create your own profile here Come learn, make new friends, and have some fun…

I learn something new every day with this online training. I have created my very own website that is evolving with the help of Wealthy Affiliate’s supportive community. I’m so excited that there is so much more to come. What are you passionate about? I can help you turn any interest into a profitable website.

You will be amazed by what you can earn and learn in just a few months working through our FREE lessons Without any knowledge of Internet Marketing.Here at Wealthy Affiliate, our lessons give you the ability to interact and ask questions. You will not feel left out in the dark about anything!                                                                Let me help you 🙂

If you ever have any questions or comments be sure to leave them below and  I will be more than happy to help you.

Wishing you happiness and success with all your future endeavors…

Sierra Morgan