Sierra Morgan 
Staying ahead of the competition requires efficiency in the use of resources. That is, ensuring that raw materials are put to the best use. And being able to produce more results than others, gives equal opportunities and resources. Your digital marketing resources are best used for planning, execution, and evaluation of online campaigns through social … Read more
YouTube celebrities come from different backgrounds, countries, niches, and age groups. The common trait among them all is their ability to monetize their audience. Most successful YouTubers started out with the intention to educate, inform, or entertain through their contents. However, as their audience grew, so did the opportunity to earn from their contents. You … Read more
You’re a blogger with a track record of creating and publishing consistent posts. Or, you have blog posts that have done very well in the past but attracting little attention today. Or, maybe you just made a fresh WordPress installation for a new blog. And you’re wondering which content formats to focus on. As long … Read more
The art of using video clips to promote a brand is fast becoming the order of the day. More business owners are now creating more videos to engage their customers for more sales. Statistics have shown that over 500 million hours of pure video content are posted to YouTube. This statistic is an attestation to … Read more
Businesses today focus more on their customers, an approach commonly referred to as customer-centric. This is meant to get customers more involved in a company’s activities. After all, your business depends on its customers to survive. But hold on a moment, why all this fuss about customers and are they always right? Can’t a business … Read more
Just because a video is on YouTube doesn’t guarantee wide viewership – as content creators and marketers have come to find out. Having a high-quality video that is both educational and entertaining is one thing; it’s another to get the video in front of the right audience. YouTube videos thrive on promotions – both organic … Read more
When your business competitors seem to be getting it right with their Facebook ads, the smartest thing to do is to “spy” on what they are doing right, and then adopt the same things to your business. This is presenting you with 15 great Facebook spy tools to use in finding out what your competitors … Read more
If you’ve ever wandered in pitch darkness, you would appreciate the light. That’s because light shows the way and gives you a sense of direction. Marketers in the past had similar experiences; only this time it wasn’t just darkness. It was a case of not figuring out what competitors were up to. Marketing campaigns were … Read more
Earning regular income with ease is an objective that would appeal to a great number of online entrepreneurs. The Number One source of revenue for bloggers, YouTubers, and internet marketers is affiliate marketing which offers different business models that affiliate marketers can sign up for. The most popular affiliate marketing business models include CPA, CPC, … Read more
Have you ever felt bad after interacting with a business or organization? It is almost certain that you would never return to that organization or have any dealings with them in the future. Such is the importance of engendering a positive customer experience every time a customer interacts with your brand. As a business owner … Read more